"The 'Synk Notes' are better than the book.  You learn the book without having to read it."

Differentiating your business is the "buzzword" of Marketing Experts.  Yet, how often is it actually achieved.  Different: Escaping the Competitive Herd by Youngme Moon explains not only why it's difficult but also why much of what is proposed by marketing experts doesn't differentiate you and only makes you more like your competitors.   

Here's my  summary of the book:

"While acknowledging than no one marketing model fits all examples, Youngme Moon, clearly shows that traditional marketing methods fool us into believing that we are differentiating our offerings when in fact we are actually are just putting them further into the herd of competitors.  Moon goes on to demonstrate a few models, that individually or in combination, create valuable separation from the pack.  They’ll work if you are willing to make the effort."

We'll begin the review precisely at 8:01 followed by a discussion.  We wrap up no later that 8:45.  Networking before and after.  Coffee and "Synk Notes" provided. 

Join us for the review and discussion of this book that will make your teams more effective.

"It's like reading, learning, and digesting a book in 45 minutes. Unbelievable"

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